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6 Steps I Used To Create A $168,186 Health Biz in 122 Days
Written by Sayan S on July 8, 2018
THINK IT'S IMPOSSIBLE TO CREATE A 6+ FIGURE HEALTH SUPPLEMENT BUSINESS FROM SCRATCH? 

THINK AGAIN. HERE'S HOW I USED A BIT OF HARD WORK and "out of the box" thinking TO TURN $2,000 INTO $168,186 IN JUST 122 DAYS
Before we jump in here, I want to clear up one thing.

The results I'm showing you here are *not* typical, at least not for people who expect a quick solution without any hard work.

If you're not willing to put in dedicated, consistent effort for your business, then chances are you will not see anywhere near the results we or our clients have had. 


And that's a lesson in and of itself -- approach business seriously and you MIGHT get good results and the lifestyle of your dreams.


Now with that being said, let's get started.

There are thousands of ways to grow a business.

But after trying many of them, this is the one I’ve settled on as one of the easiest and simplest.

And that’s another huge lesson for both new business owners and seasoned vets because...

If you want to succeed, follow the path that is *simple, proven and effective*, rather than trying everything, or trying to do too many things at once.

Because overwhelm and confusion is one of the quickest ways to fail, right alongside lack of cash flow, which you can also prevent by following the pillars below.

Let's jump into the 6 Pillars of what I call "Hybrid E-Commerce", where we mix offline advertising with online funnels for massive success.

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PILLAR 1 - PRODUCT FOUNDATIONS - Pick a proven, top-selling product and niche, and then create a product for that market which sells for at least $40 and costs less than $7 to make and ship.

Look for a supplier that can make and wholesale products for you on-demand (which means you pay NOTHING in product costs to start your business, which is an easy way to conserve cash in the startup phase), and can ship to your customer in as little as 2-5 business days.

We always do product research in the obvious places like Amazon bestsellers lists, and the not-so-obvious spots like rankings of top running direct-response TV ads (this can be found in Response Magazine).

The latter works because, since TV is still such a huge medium these days AND it targets a huge broad market, if we can make a product slightly different and possibly better than something that's selling successfully on TV, there's a very good chance we can make it profitable fast.


PILLAR 2 - COPY ARCHITECTURE - Write a 1,000 word “advertorial” that sells your product from a news reporter’s perspective.

You want to position your product as if you’re a reporter who just found out about this amazing new product that helps a lot of people.

This means you’re not going to jump and start making ridiculous, over-the-top claims.

Instead, you’ll softly “sell” the product by telling a story about how it was discovered/created, who is behind the breakthrough, who it helps and how, and how someone can order the product.

And to save money on ads and "call out" the best buyers, you need an identification 'trigger' in your headline.

For example if your ad is targeting a group of people suffering from memory issues, make sure the word Memory is right there in headline! 

Sounds simple, but it's a basic thing that 90% of people don't even think to do, yet it's the easy way to make a reader look and say "YES! This is for me."

BONUS: Get a doctor to support you. Most doctors, whether medical, chiropractic, holistic, dentists, etc. have incredible training and deep knowledge on today's major health problems.

You can lean on them for insights into your market, help on formulating your product, and of course have them endorse your product assuming it's something they believe in. 

Not only is it good practice to have a doctor verify that your supplement is legit and will help people...but it gives customers a TON of faith and trust (which leads to sales) when they see your supplement is doctor-backed. 

Many of our top health supplement ads have a doctor featured - whether they're showcased as the man/woman who created the product, someone who has reviewed and approved the product, and in some cases doctors who reviewed the product and decided to recommend it to their patients.

So to wrap it all up...

Make sure to write from a "reporter's" perspective..."call out" your audience from the start...give them REAL proof/studies showing the product works...team up with a doctor who approves the product...and you're that much closer to a killer ad!

Of course that’s a very basic overview, and writing a successful advertorial is an art in itself, but this should give you an idea of how your “ad” should be positioned.

You can learn more by studying classic advertorials Swiped.co or searching current ads on Newspapers (dot) com.

PILLAR 3 - CORE SALES SYSTEM - A great advertorial won’t do jack if you don’t have the right “mechanics” behind the scenes.

That means having an online shopping cart system (we recommend UltraCart) that can connect in to your 3rd party call center.

The call center is EVERYTHING. You’ll have a toll-free number in your advertorial going to your call center, and if you pick a good call center (like a few that we work with), they will convert 30-40% of incoming calls with the average customer spending $150-$180 with you.

This is the 'easy' way to filter out 60-70% of people who are just shopping around and have no real buyer intent.

Our "automated buyer filtering process" is all done through our unique call center script. It requires NO direct work on our part, and lets us sell to the best buyers while eliminating people who clearly are just wasting time or are looking around for free stuff.


You do need the RIGHT call center. There are other call centers who frankly suck and will only convert 5-10% of calls...which means no matter how good your ad is at getting the phone ringing, your business will still fail.

The right partners and the proper sales system is the key to your success.

If you don't want to do a call center, you can have your advertorial driving people to a unique website URL. We have made this work too, but we highly recommend against it since in 90% of cases it's better and more profitable to send people to a call center via a toll-free number.

PILLAR 4 - MEDIA PROGRAMMING - Now that you’ve got a great product that fits a large market need, a great advertorial to sell your product, and a great sales system to take advertorial readers from “prospect” to “customer”, you need to buy your ads properly.

This is where you hire a commission-only marketing agency (again, look for partners that help you conserve cash i.e. pay them commission only on the ads they buy, instead of an upfront management fee).

Have them place your advertorial in a few local newspapers around the country with circulations between 10,000 to 75,000 people.

Spend $1,000 per ad variation at the bare minimum, and test two similar but different ads against each other i.e. have at least $2000 set aside for your ads.

Why newspapers?

Two reasons.

First - it targets a 50+ y.o. demographic, which spends the MOST on products to improve their life...everything from health supplements to beauty products to home/garden to kitchen, fitness, and more. 

Basically any physical product or book being sold on TV, which is just about everything,  can be sold in the papers. Sure you probably won't be able to sell Kylie Jenner's lipgloss in the newspapers, but anything that is purchased by a middle-aged or older demographic works like crazy with our newspapers + FB + Google mix (exact strategy further below)

Second - Most people should NOT start with typical ad networks like Facebook because the competition and costs are insanely high and it’s near impossible for new product launches to succeed, especially if you’re selling health supplements (FB hates them) or a “me too” product that 1,000 different people are trying to sell online. 

If you're already successful and have over 5-figures to invest in testing FB ads to make it work, then by all means go for it. But if you're on a budget, our Hybrid Ecom model using newspapers is the way to go.

Even though you should NOT start with Facebook and Google - they do play a huge role in getting incremental/backend revenue. Everyone does FB/Google wrong by trying to launch their products there and advertise to everyone and their mother, all while paying ever-increasing click costs.

Instead our Hybrid E-commerce way starts by bringing in all the qualified traffic and reach from newspaper ads that target a 50+ y.o. demographic and THEN capture those new people who came to your site with retargeting pixels on FB and Google. 

And THEN: create a 1% lookalike of your customers and finally run direct traffic on FB/Google to those lookalikes. This is the easy way to generate 6-figures FAST online. It even worked so well for one of our clients that they scaled to over $10,000,000 using this exact strategy. (Now as always, these are not typical results, but with the right work ethic and resources, it is possible.)

PILLAR 5 - LAUNCH AND OPTIMIZE - You’re ready to go!

Do a dry run where you test your toll-free numbers and order systems, and check that your ads are being placed in newspapers that have a history of success for similar products (a good agency can help you with this).

Once everything is confirmed, launch your campaign and watch the sales roll in.

As soon as you’ve spent $1,000 of ads on each ad variation, you’ll have a pretty good first read on what’s working. Cut the non-performing variation and set your next buy while doubling or tripling down on the top performer.

At the same time, keep a record of which papers bring in the highest MER (media efficiency ratio, which the same as return on ad spend). Even if you had a high MER in a variation that did not perform overall, there’s a good chance that paper is a good one to keep in your rotation at least for another test.

Down the road as we start scaling to $10,000/mo and beyond, we run pivot tables on the Excel sheet the agency sends with the top performing papers.

This way you can sort papers by region of the U.S., see which region gets you the highest return on ad spend, and focus more of your future ad buys there.

(This regional filtering strategy alone has helped a company I work with scale to over $200K/mo in the papers)

PILLAR 6 - MONETIZE THE BACKEND - There a few specific things you MUST do for businesses launched with advertorials, to ensure you make a lot of money on the "backend" from both new customers and new interest in your brand.

First set up a simple website that just has some relevant information about your brand and product, and has order buttons.

Also get your product on Amazon. This will capture a lot of extra revenue from people who see your advertorial and search online instead of calling your toll-free number.

Next up, create a 5 inch x 7 inch package insert that offers a complementary product to your main offer. (If you sell a joint health supplement for example, your insert can offer a discounted supply of your joint health cream).

Put this insert into every outgoing package to get more sales while customers are still in “buying mode”.

Lastly, set up another 2-4 direct mail offers, while also setting up “welcome calls” (through your 3rd party call center partner) to introduce the new customer to the brand, assure them they made a good decision by buying from you, and potentially cross-sell other products that will help them reach their goals faster.

And that my friends, in a nutshell, is how I grow 6-figure businesses in less than 6 months!

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Hope that helps.

BTW, it’s very busy this time of year in my line of work.

And in the little time that I do have, I like helping entrepreneurial-minded people that want to launch something for themselves.

So if you want your own high-profit health supplement business -- I’ve got time to help 3 more people this month.

On the fence? Keep in mind that the best entrepreneurs make decisions FAST.

Money likes speed, and the faster your act, the quicker you’ll succeed, all things considered.

The last thing you want is to look back in 3, 6 or 12 months and think what could’ve been.

Click here to schedule a free 45-min strategy session. I've set aside a few slots in the next 5 days to talk to qualified candidates.

There is a fee involved, of course, if we decide to work together.

After all, we are helping you launch what will be an amazing supplement business if you follow the steps we tell you and do the work.

So if you'd like your own profitable health supplement business and want personalized help to make sure you succeed, schedule a call before my 3 coaching spots fill up.
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About Sark Media Direct
Sark Media Direct is a full-service direct-response marketing consultancy, known in the industry for working on campaigns for one of top celebrities in the nation.

We create advertising that sells, and have not only helped 7-9 figure companies scale fast, but also have been launching 6 and 7-figure products from scratch since 2011.

Best of all, the Sark Media team includes two top direct-response copywriters, one known for writing most copy pieces for a health supplement company that regularly pulls in $50,000 - $100,000 per day, and another who is responsible for over $25 million in client sales since 2016. 

And due to an exclusive arrangement with Sark Media, these two copywriters oversee all copy for our clients, and in some cases advise them directly.

Sark Media's top program for new businesses is their tried-and-tested Health Supplement Profit System (HSPS) -- a proprietary 12-week program that helps you launch and grow your business in just 90 days. (EDIT: now closed)

The company's Health Profits Elite mastermind is the industry's only 12-month program with weekly training, 1-on-1 help, copy reviews from industry leaders, and video training outlining every step of the process to launch a profitable supplement company in the next 90 days and showing the process to scaling substantially in just a year.

For upper-echelon 7-9 figure clients, Sark Media Direct implements HSP for new product launches, consults via our 9-Figure Growth Mentor program, and advises on Direct Mail Backend (DMB) automations to dramatically increase revenue and customer lifetime value from new customers. 

Questions? Message us on FB now, or visit https://sarkmediadirect.com for more information.

About Author: Sayan S.

Sayan is a serial entrepreneur, passionate about helping grow wildly profitable e-commerce businesses. He is the founder of Sark Media Direct, works with a leading 9-figure e-commerce company, numerous 6-8 figures brands, and owns or operates 4 profitable health supplement brands. He also completed a recent business exit for his fast-growing blood sugar supplement company in Feb. 2018. Sayan lives in New York City, enjoys reading, weightlifting and guitar, and spends time with friends, family, and his girlfriend Amy.